Entune has set the standard for in-car entertainment and technology. Toyota turned to us to bring it to life at the New York Auto Show.
We created an engaging dual-screen, interactive experience that allowed users to easily navigate topics of interest through simple touch. The lower control screen triggered information and HD video content, which played in the large upper display screen. Ease of use was key to its draw, with information at the user’s fingertips on a single navigation screen. We designed the physical installation architecture, playing off of the Entune logo and reinforcing the idea of connection, a concept critical to the new technology. The installation, fabricated by GPJ, our sister company, was situated at the entrance of the Toyota exhibit at the auto show and enhanced by a chandelier of mobile devices above to draw the eye.